About

Thoughtfully designed essentials for every day, for our little ones.

Driven by solving pain points, we obsessed over what was working and what wasn’t to create a place that didn’t leave you choosing between design, convenience and affordability.

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Inspired by our NYC roots & current London living, we bring meaningful minimalism into the pet product market to encourage a quality over quantity lifestyle.

Committed to bringing you the best quality!

Driven by solving pain points, we obsessed over what was working and what wasn’t to create a place that didn’t leave you choosing between design, convenience and affordability.

Explore our fabrics

Behind
the brand

Softer Than Cotton